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Analysis

Altenar explains Why Illegal Betting Still Thrives in Brazil’s Regulated Market

Monday 28 de July 2025 / 12:00

2 minutos de lectura

(Douglas).- Brazil launched its regulated betting market with high hopes and strong early adoption, but the continued strength of the black market shows that legality has yet to outshine informality.

Altenar explains Why Illegal Betting Still Thrives in Brazil’s Regulated Market

On January 1, 2025, Brazil officially switched on its regulated betting market under the supervision of the Ministry of Finance and the Secretariat of Prizes and Bets (SPA). Within weeks, major global operators like Superbet and Bet MGM secured licenses, and legal platforms quickly surpassed even Instagram in national web traffic. However, the early optimism contrasts with a troubling reality: the illegal market not only remains active but continues to thrive, with around 80% of blocked sites still accessible.

Despite domain blacklists and new financial controls, unlicensed operators persist using mirror sites, Telegram groups, and social media workarounds. For many users, smoother user experiences, fewer restrictions, and financial incentives keep illegal platforms attractive. Fragmented enforcement and slow implementation are limiting the effectiveness of Brazil’s regulatory push. The challenge now isn’t just drafting policy—it’s executing it with the technology, coordination, and incentives needed to make the legal market a truly competitive alternative.

Brazil isn’t the only Latam market wrestling with regulation versus reality. Across the region, similar tensions between enforcement and accessibility are playing out in real time. 

In markets where speed, flexibility, and local precision separate winners from everyone else, Altenar delivers more than compliance. It empowers legal operators to respond with the same agility as offshore rivals - minus the risk. From tailored sportsbook architecture to real-time localisation, our advanced technology helps partners not just enter regulated Latam markets but also outperform them.

Read full article By Ian Macintyre here

Categoría:Analysis

Tags: Altenar,

País: Isle of Man

Región: EMEA

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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